I once walked into a surf store and bought eleven pieces of clothing by Tigerlily and a dress by Billabong (excuse: I needed them all). When I took them to the check out the salesperson asked me if I knew that one of the dresses was Billabong, to that I replied yes. I mean what on earth did he think? that I only ever wear clothes by Tigerlily?!. The look in his eye was questioning- and with a campaign such as this it's easy to see why.
Tigerlily Spring 2012
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